Looking back, it’s a design steeped in the style and nostalgia of ’70s running culture.
At the same period in time, English football supporters were traveling abroad and arriving home with PUMA trainers from Europe, marking the dawn of a subversive new youth movement called terrace culture. The Easy Rider found itself in the midst of this growing new scene that came with its own style, music, and attitudes. Like the football fans themselves, the Easy Rider challenged the status quo and was disruptive in doing so.
Coach Riggs was all too right. The Easy Rider changed the game, kickstarting an entire family of running models. Nicknamed ‘The Great Cat Family’, the franchise borrowed some of its technology from Argentina’s winning World Cup team in 1978. Not only that, but federbein technology also caught the attention of German designer Jil Sander, who used the sole for her industry-shifting PUMA King collaboration in 1998. And, in 2019, a new chapter was written into the legacy of the design, when PUMA introduced the modern Future Rider and Style Rider silhouettes.
Now, PUMA welcomes the 2024 Easy Rider. The retro runner returns with its classic slim profile and vintage DNA intact, an emblem of intergenerational style. Launching in sizes for the whole family, the Easy Rider is now available in a suite of original and new colorways.
