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Release date: 17.02.2024


Terms and Conditions of the PUMA Online Shop


§ 1 Operator of the PUMA Online Shop and the Validity of these General Terms and Conditions

The operator of the PUMA Online Shop and your contractual partner is PUMA Europe GmbH, PUMA Way 1, 91074 Herzogenaurach, Germany (hereinafter also referred to as “PUMA”, “we” or “our”). PUMA is registered at the Local Court Fürth, Germany, with company number HRB 14539. Further information about PUMA can be found in the Imprint.

These Terms and Conditions apply to the sale of merchandise on our website (“Site”).

§ 2 Contract Closure, Governing Language

2.1 Ordering process and contract closure regarding standard products

The presentation of our merchandise on our Site is a binding offer to conclude a contract. Choose the products you want to order by clicking on "Add to bag". This adds your chosen products to your basket. You can access your basket by clicking on the basket symbol on the upper right-hand side of the page (shopping bag). Here, you can change your choice of products any time before submitting your order by changing the number of items or clicking on "Remove" or "Edit" or simply by discontinuing your order. By clicking on "Checkout", you reach the next step of your order.

If you already have a customer account, you can now click the button “Sign in” and log in with your email address and password. If you don’t have a customer account, you may create a new customer account, or you can place an order without a prior registration. If you wish to place an order without creating a customer account first, you need to provide your name and contact details and select a shipping method. Required information is marked with an asterisk (*). Please fill in all the required fields with valid and correct information. If there is a deviating delivery address, this address must also be provided.

Via the button "Continue to payment method", you proceed to the next order step. Here, you can choose from the payment methods available to you. By clicking on "Continue to review & pay", you reach the final step of your order. Now, you can once again review your details and the chosen products as well as submit your binding order by clicking on "Buy Now". If there are any incorrect details, you can still correct them, before you click on “Buy Now”. Please note that you may edit your bag (products, amounts) at any time prior to placing your order by clicking the “Edit” link in the first checkout step.

Clicking the "Buy Now" button at the last stage of the ordering process issues an order for the products you have placed in the shopping bag and the contract is concluded. As soon as your order has been received by us and no later than 48 hours after reception of your order, you will receive an automatically generated order acknowledgement by email.

2.2 Governing language

The local language you chose in the order process is the governing language for your order. You can choose between your local language and English.

2.3 Storage of the contract text

We will store the contract text for a period of three years. Following the conclusion of the order process, the customer will receive an email containing the contract text. The customer will not be granted access to the contract text in any other way.

§ 3 End users, Order Volume, technical or typographical errors

PUMA only sells products through its Site to individual end users for personal use and not for reasons wholly or mainly in connection with their trade, business, craft or profession. Orders through this Site may only be placed for normal household volumes which may be limited for particular promotions or products. We reserve the right to decline or cancel an order if it exceeds normal household volumes. Pricing on any product(s) as is reflected on the Site may due to technical or typographical errors be incorrectly reflected and in such an event we may cancel respective order(s).

§ 4 Personalized Products

When offered in our Online Shop, you can personalize products to your own preference (“Personalized Products” in accordance with our Personalization Terms:

For jerseys, you can add a name in the text field and any number up to 2 digits in the number field. Please note that some special characters and spaces may not be supported by our system.

You may not use, upload, copy, submit or publish any names or other text which incite violence, are threatening, defamatory, obscene, discriminatory, inflammatory, sexually explicit or otherwise offensive or unlawful; consist of/contain content protected by law, including the name of products, services, companies, organizations or events which belong to a third party; infringe third party trademarks or other intellectual property rights of third parties.

We reserve the right to reject any personalization in whole or in part if they fall into one of the above categories. We may do so directly during the personalization process or following your submission of the order by cancelling your order and providing you with a refund.

By placing your order for your Personalized Product, you confirm that any names or text you submit to us do not fall into any of the above categories. You grant us and our group companies a non-exclusive worldwide, sub-licensable right to use, reproduce, disclose and modify the names and texts submitted by you for the purposes of carrying out your order.

Please note: our custom jersey tool shows you a digital representation of your requested name/number combination. The image on screen is a preview and merely indicates how the real print may look like. Depending on your computer and browser, it may differ from the original print. Be assured, that the ordered jersey will be true to the original.

§ 5 Delivery, Delivery Charges and Restrictions

Information regarding delivery, charges and restrictions can be found at Delivery.

§ 6 Payment

All prices specified for merchandise on our Site already contain the relevant valid VAT.

We offer the following payment methods to ensure secure and convenient shopping:

  • VISA
  • MasterCard
  • Maestro
  • Apple Pay
  • PayPal
  • Bank Transfer (Payment in advance)

Please note that we conduct a risk and fraud assessment in accordance with our Privacy Policy. Depending on the result this assessment, payment methods may be limited.

§ 7 Retention of Title

Until full payment has been received, the merchandise remains our property. This does not apply if your residence or habitual abode is in Hungary, Denmark, Sweden or Switzerland.

§ 8 Your legal right to cancel our contract

8.1 Legal cancellation right


Notice of cancellation


Right to cancel

You have the right to cancel this contract within 14 days without giving any reason. The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the goods. To exercise the right to cancel, you must inform us of your decision to cancel this contract by an unequivocal statement (e.g. a letter sent by post, or e-mail). You may use the attached model cancellation form, but it is not obligatory. To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

PUMA Online Shop, Postfach 201101, 48092 Münster, Germany



Service Number


+43 (0) 12 675 375


+32 (0) 2 - 588 68 33


+359 (0) 244 86391


+385 (0) 157 90681

Czech Republic

+420 234 10 21 71


+45 78 77 44 94


+372 6 094 039


+358 (0) 974 79 02 09


+33 (0)1 80 14 45 18


+49 (0) 30 22 38 99 33


+30 211 - 19 83 869


+36 (06) 1 - 84 806 85


+353 (0)1 - 4 37 36 38


+39 06 - 899 705 26


+371 6 765 22 71


+370 (8) 315 28593


+352 20 20 42 36


+31 (0)20 - 26 23 362

Norway +47 (0) 800 10 252


+48 (0) 22 26 398 94


+351 21 - 11 41 349


+40 (0) 031 2295804


+421 (0)2 333 255 13


+386 (0) 1 82 80 203


+34 91 - 13 90 152


+46 (0) 8 - 52 50 99 09


+41 (0) 44 55 10 011


E-Mail: [email protected]

Effects of cancellation

If you cancel this contract, we shall reimburse to you all payments received from you, including the costs of delivery (with the exception of the supplementary costs resulting from your choice of a type of delivery other than the least expensive type of standard delivery offered by us), without undue delay and in any event not later than 14 days from the day on which we are informed about your decision to cancel this contract. We will make such reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement. We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest. You shall send back the goods or hand them over to us without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation of this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. We will bear the cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

You shall return the goods to:


PUMA Online Shop

Stockholmer Allee 1

D-30539 Hannover, Germany



Model Cancellation Form


PUMA Online Shop, Postfach 201101, 48092 Münster, Germany

E-Mail: [email protected]

I/We (*) hereby give notice that I/We (*) cancel my/our (*) contract of sale of the following goods/for the provision of the following service:
- Ordered on (*) / Received on (*)
- Name of consumer(s):
- Address of consumer(s)
- Signature of consumer(s) (only if this form is notified on paper)
- Date

(*) Delete as appropriate


The right to cancel the contract does not apply to contracts regarding the delivery of goods which were not prefabricated and if personal choices or instructions of the customer were decisive for the production of such goods or if the goods were clearly tailored to the personal needs of the customer.

8.2 Voluntary returns policy (60 days)

Independent of your legal cancellation right, PUMA voluntarily offers you an additional right to return goods purchased in the PUMA online shop. Further information can be found at Return Policy.

§ 9 Your legal rights

Your legal warranty rights and remedies apply to the products you purchase without any limitations.

§ 10 Liability

PUMA shall be liable without limitation for intent and gross negligence. With regard to slight negligence, PUMA’s liability shall be limited and restricted to the foreseeable damage that might typically occur under the contract if an obligation is violated, the fulfilment of which is essential for the proper performance of the contract and on the compliance with which the customer may regularly rely (cardinal duty).

The foregoing liability limitations or exclusions shall not apply to claims resulting from fraudulent concealment of a defect, acceptance of a guarantee and claims pursuant to the German Product Liability Act (Produkthaftungsgesetz, ProdHaftG) and to damage arising from injuries to life, body or health.

Insofar as PUMA’s liability is excluded or limited, such exclusion or limitation shall also apply to the personal liability of its employees, representatives and vicarious agents.

§ 11 Privacy Policy

Any personal data will be kept strictly confidential in accordance with applicable Data Protection legislation. Please refer to our Privacy Policy for further information on data protection. The Privacy Policy is an integral part of these Terms and Conditions.

§ 12 Governing Law

German law applies subject to any mandatory provisions of the applicable law of your place of residence. The United Nations Convention on Contracts for the International Sale of Goods (CISG) is excluded.

§ 13 Codices

PUMA does not submit itself to a code of conduct.

§ 14 Online Dispute Resolution Platform

The European Commission provides an online dispute resolution platform, which can be found at Puma Europe GmbH is not obliged and willing to participate in dispute settlement proceedings before a consumer arbitration board.

§ 15 Contact

For any questions, claims or concerns you may contact our Customer Service.

§ 16 Restrictions on the information you provide in our online shop

Below we inform you in accordance with Art. 14 Regulation (EU) 2022/2065 (Digital Services Act, DSA):

16.1 Requirement for information provided by users

When using the PUMA Online Shop, you have various options for providing information. This includes, inter alia, the option to submit product reviews.
Information provided by you must not violate these Terms and Conditions, further legal requirements or, in the case of product reviews, our review guidelines. In particular, the information must not contain the following:
•    Content infringing the intellectual property rights of third parties (e.g., copyrights and trademark rights);
•    Obscene or discriminatory language;
•    Advertising or spam;
•    Personal information, such as e-mail addresses, telephone numbers or postal addresses;
•    Images and videos in which you or third parties can be identified (e.g. with address, invoice, face).

16.2 Deletion of inadmissible information

Information that violates the requirements of section 12.1 can be removed by us. Moderation is carried out by an automatic check and an assessment by a human, which takes particular account of the choice of words when evaluating the information.
If we have deleted information from you, we will inform you immediately via the e-mail address you have provided. If you do not agree with the deletion of information, you can send us your complaint via the following email address (DSA-consumer.requests[a]