PUMA x AHLUWALIA

Football, culture and identity collide in PUMA x AHLUWALIA, a collection that reimagines the essence of the beautiful game through a contemporary lens. Grounded in African football traditions and inspired by the visual language of the film “Almost, Always,” this latest drop transforms sport into expression.

At its core, AHLUWALIA clothing blends heritage with modern design, using bold colour, texture and form to create AHLUWALIA apparel that moves between pitch and everyday life. At the centre of the collection is the V-S1: a modern silhouette inspired by PUMA’s mid-2000s V-Series football boots and reworked for today. Alongside it, AHLUWALIA sneakers and AHLUWALIA shoes combine performance DNA with elevated detailing, creating styles that feel both rooted and forward-looking. From statement AHLUWALIA T-shirt pieces to versatile AHLUWALIA tops, this curated selection reflects football as a shared language, shaping community, personal style and daily expression.

Explore more Lifestyle collections or discover curated styles in PUMA Select.