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Reveal your inner sports icon with the new collection for the self-expressing football fan. The new collaboration builds on PUMA’s sporting heritage, as Palomo continues its mission to challenge the stereotypes around men who show their enthusiasm for sports and life. The PUMA x Palomo collection gives us all a chance to explore shameless self-expression within the arena of sports. Deriving tastes, styles and colours usually attributed to specific genders, these new genderless pieces include apparel and sneakers that represent the fluidity of the modern-day sports fan while referencing the best styles of sporting history. PUMA x Palomo is the first collaborative collection between two iconic brands that tell the story of ‘a sports icon in the ideal world’. The Spanish brand embraces eclectic fashion styles, revisiting and experimenting with classic designs, while the German sportswear company proudly brands these new pieces with a logo that represents a history of sportsmanship and a dedication to bearing witness to the biggest moments in many athletes’ careers.

Lifting inspiration from the signature styles of the ‘70s, when PUMA’s football range dominated athletic style, PUMA x Palomo adds avant-garde flourishes to some of the era’s greatest silhouettes. Using a ‘70s-inspired colour palette and big graphic design details, these pieces help the wearer make a statement. Explore the collection to find new ways to express your love of athleticism and constantly reinvent yourself within your community.