Greatness starts with the courage to be yourself
Read time: Less than 2 minutes
For decades, sport only had one path to greatness.
It was about the pain, about the sacrifice, about stacking the wins. It wasn’t about you. Or your passion for the game. You had to push, suffer, then push some more.
But at PUMA, we’ve always been on a different journey.
We champion those who dare to be true to who they are. From Tommie Smith’s iconic black Power Salute in the 1968 Olympic games, to our more recent partnership with football prodigy Neymar Jr, we’re here for the true pioneers of play.
The world of sport is only just realizing what we’ve always known: that athletes are humans first. And whatever your sporting level, being true to who you are is what will lead you to what you can be.
That’s why we’ve launched Go Wild.
