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Let your touch do the talking with KING 20 ULTIMATE boots. They combine a K-BETTER upper for signature touch and control, a GripControl 3D rib structure for sharp ball handling, and a lightweight outsole for pure manoeuvrability. Soft feel. Total control. KING, in its purest form.

FEATURES & BENEFITS

The upper of the shoes is made with at least 20% recycled materials.

DETAILS

Width: Regular
Toe type: Rounded
Fastener: Laces
Heel type: Flat
Knitted low-cut construction for a comfortable fit
K-BETTER™ upper for touch, comfort, and durability
Removable sockliner with NanoGrip technology
GripControl 3D rib structure on the medial side with grippy print for enhanced ball control
OrthoLite® memory foam padding in the heel for improved comfort
Lightweight outsole with external heel counter, integrated stability spine, and conical studs for manoeuvrability

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PRODUCT STORY

Still timeless. Still ahead of its time. Still KING. Twenty generations in, still unbeatable when it comes to control, touch, and comfort.SOFTTOUCH+ upper gives you the kind of touch that separates good from great – soft on the ball, tough on the opposition. The engineered knit slip-on construction with cushioned tongue pods, OrthoLite® CustomFit heel padding, and dynamic lacing system moulds to your foot, keeping you comfortable and locked in from kick-off to final whistle. And with a lightweight outsole built for both firm ground and artificial turf, you have as much control over your movement as you do over the ball.

FEATURES & BENEFITS

The upper of this shoe is made with at least 20% recycled materials
TOUCH: Super-soft SOFTTOUCH+ on the upper brings you closer to the ball
CONTROL: Laser-cut grip zones and 3D textures keep you in control of the ball
COMFORT: Ortholite® CustomFit heel padding moulds to your foot over time

DETAILS

Width: Regular
Toe type: Rounded
Fastener: Laces
Heel type: Flat
Lightweight removable sockliner with NanoGrip technology for comfort underfoot
Lightweight outsole suitable for both firm ground and artificial turf (FG/AG)

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FEATURES & BENEFITS

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PRODUCT STORY

Running feels different for everyone – and that’s exactly how it should be. Whether you’re chasing a PR or just chasing the feeling, Velocity 4 is built to move with you. Any runner, any time, any distance, it can withstand, deliver, and surpass expectations. Our lightest Velocity yet, it features a full-length NITROFOAM™ midsole, improved breathability thanks to new synthetic on the upper, and PUMAGRIP outsole for the best traction in the game.

FEATURES & BENEFITS

BREATHABILITY: Premium engineered knit material engineered for breathability and stretch, reinforced with PWRTAPE for durability and lockdown
NITROFOAM™: Innovative nitrogen-infused foam technology that uses premium raw materials to provide maximum energy return
PUMAGRIP: Outsole is made of durable rubber compound for multi-surface traction  
The upper of the shoes is made with at least 30% recycled materials.

DETAILS

2025 SELF Magazine Sneaker Awards: Best for Everyday Racing & Road Running
Fit: Regular
Toe type: Rounded
Fastener: Laces
Heel type: Flat
Heel-to-toe drop: 10mm
Stack height 36mm / 26mm
Recommended for: neutral pronators

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PRODUCT STORY

The ultimate fitness race demands gear that can keep up. These PUMA x HYROX short tights support your training with sculpting lines, and moisture-wicking dryCELL tech. The snug fit feels secure and lets you focus on movement, so you feel free to push your limits.

FEATURES & BENEFITS

Made with at least 50% recycled materials.

DETAILS

Fit: Tight
Main material type: Interlock
5\" inseam
Length: Above-knee length
Rise: High
Pockets: Side pocket

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PRODUCT STORY

Experience the fusion of comfort and design with the new edition of the Softride Enzo running shoes. Featuring a Softride EVA for all-day comfort, a sleek TPU cage, and zoned rubber for traction, these kicks redefine your stride with every step.

FEATURES & BENEFITS

The upper of the shoes is made with at least 30% recycled materials
SOFTRIDE: Soft foam designed for all-day cushioning and comfort

DETAILS

Zoned rubber traction
Cushioning level: Low
Softfoam+ sockliner
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Glide through miles in sublime comfort as SOFTRIDE and SOFTFOAM+ technologies deliver a soft, cushioned ride. This iconic silhouette is reborn for high-performance comfort on and off the road. Whether you're racking up kilometres or heading out for the day, the SOFTRIDE Carson keeps you feeling fresh from the moment you step in.

FEATURES & BENEFITS

The upper of the shoes is made with at least 20% recycled materials
SOFTFOAM+: Step-in comfort sockliner designed to provide soft cushioning thanks to its extra thick heel
SOFTRIDE: Soft foam designed for all-day cushioning and comfort

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Lace closure
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Surface type: Road running
Recommended for: neutral pronators
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PRODUCT STORY

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DETAILS

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Toe type: Rounded
Fastener: Laces
Supportive cage
Heel type: Flat
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FEATURES & BENEFITS

SOFTFOAM+: Step-in comfort sockliner designed to provide soft cushioning thanks to its extra thick heel

DETAILS

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Own your workout with high neck coverage and medium-impact support. Crafted with SHAPELUXE for a smooth, form-fitting feel and LYCRA® ADAPTIV fibre for unrestricted movement. Removable pads and dryCELL technology keep you in control and dry from studio sessions to daily errands.

FEATURES & BENEFITS

dryCELL: Performance technology designed to wick moisture from the body and keep you free of sweat during exercise
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Made with at least 50% recycled materials.

DETAILS

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PRODUCT STORY

The 2026 Ferrari HYPERCAR season is a statement of modern motorsport. As worn by the Ferrari HYPERCAR team, this tee has a design that pays homage to the car livery. It's perfect for showing your support as Ferrari takes on the world’s toughest circuits.

DETAILS

Fit: Regular
Main material type: Single jersey
Neck: Crew neck
Short sleeves
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PRODUCT STORY

Push your pace with this running tee. Lightweight and made for movement, it helps keep you dry and comfortable thanks to dryCELL tech. Feel fresh from your first kilometre to your last, with a bold look that’s as confident as your stride.

FEATURES & BENEFITS

MOISTURE MANAGEMENT: Technical dryCELL fabrics wick moisture away from the skin to help keep you dry and comfortable
Made with 100% recycled material excluding trims & decorations.

DETAILS

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Main material type: Double face jacquard
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PRODUCT STORY

Feel unstoppable on your daily run with this tee. Featuring ergonomic cut lines for freedom, dryCELL technology to keep you fresh, and flatlocked seams to reduce friction. Designed for those who embrace the joy of movement.

FEATURES & BENEFITS

Made with 100% recycled material excluding trims & decorations
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DETAILS

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Experience unparalleled support with ForeverRun NITRO™ for men. Featuring NITROFOAM™ cushioning and RUNGUIDE SYSTEM, the PUMAGRIP rubber outsole ensures multi-surface traction, while the engineered upper offers breathability and durability. Enjoy a smooth, stable ride with every stride.

FEATURES & BENEFITS

NITROFOAM™: Advanced nitrogen-injected foam designed to provide superior responsiveness and cushioning in a lightweight package
PUMAGRIP: Durable performance rubber compound designed for all-surface traction
The upper of the shoes is made with at least 30% recycled materials.

DETAILS

Runner's World 2025 Summer Shoe Awards Winner
Regular width
Textile & synthetic upper
Lace closure
Heel-to-toe drop: 10 mm
Recommended for: overpronators

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PRODUCT STORY

Drawing inspiration from the iconic BMW M3 E46, the PUMA x BMW M MOTORSPORT collection brings track-born energy to the streets. With a laid-back feel and signature M details, these pants are all about repping motorsport heritage with a modern edge.

FEATURES & BENEFITS

Made with at least 20% recycled cotton.

DETAILS

Fit: Regular
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PRODUCT STORY

Stand out in style with the FC St. Pauli 25/26 Third Jersey. Designed for the cool fan, this jersey blends tradition with innovation, featuring a striking design that sets it apart. Made with comfortable fabrics and fit, it's perfect for match days and beyond.

FEATURES & BENEFITS

dryCELL: Highly functional materials draw sweat away from your skin and help keep you dry and comfortable during exercise
As part of the RE:FIBRE program, this garment is made of at least 95% recycled material from textile waste and other used materials

DETAILS

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PRODUCT STORY

This special-edition Man City kit was created in collaboration with EA SPORTS FC to unlock a new level of City passion. It features our moisture-wicking dryCELL tech to help keep you cool when the action heats up.

FEATURES & BENEFITS

Made with 100% recycled material excluding trims & decorations
COMFORT: dryCELL sweat-wicking technology designed to keep you dry and comfortable
As part of the RE:FIBRE program, this garment is made of at least 95% recycled material from textile waste and other used materials

DETAILS

Fit: Regular
Neck: Crew
Short sleeves
Length: Regular
Official team branding details

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PRODUCT STORY

The Deviate NITRO™ 4 Wide is built for speed on everyday runs. NITROFOAM™ delivers responsive energy return, while a breathable mesh upper and a PWRPLATE provide smooth propulsion and comfort with every stride.

FEATURES & BENEFITS

The upper of the shoes is made with at least 20% recycled materials.

DETAILS

Designed for: Road running
Width: Regular
Closure: Laces
NITROFOAM™ advanced nitrogen-injected foam for lightweight responsiveness and cushioning
PWRTAPE provides targeted upper reinforcement
Cushioning: Max
Average number of kilometres: 800 km
Heel-to-toe drop: 8mm
PWRPLATE carbon fibre plate maximises energy transfer and propulsion
PUMAGRIP performance rubber outsole designed for all-surface traction

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PRODUCT STORY

Show your support for FC St. Pauli with the official 25/26 Home Jersey. Designed for both performance and comfort, this jersey features the club's signature colours and iconic crest. Crafted from lightweight, breathable fabric, it keeps you cool on and off the pitch. Whether you're in the stands or on the streets, wear it with pride and stand behind St. Pauli this season.

FEATURES & BENEFITS

dryCELL: Highly functional materials draw sweat away from your skin and help keep you dry and comfortable during exercise
As part of the RE:FIBRE program, this garment is made of at least 95% recycled material from textile waste and other used materials

DETAILS

Fit: Regular
Main material: Double face jacquard
Neck: Crew neck
Short sleeves
Length: Regular
Rise: Medium
Club and PUMA branding details