Go Wild is about unleashing the energy within. It’s about feeling the highs of sport—not just in competition but in the joy and self-expression that comes with movement. For PUMA, this campaign is a way to redefine performance. It’s not just about winning; it’s about the way sport makes you feel.
TAPPING IN
This campaign marks a new era for PUMA. We’re not changing who we are, but we are amplifying something that has always been part of our DNA. PUMA has always stood for boldness and authenticity, from Tommie Smith’s protest in 1968 to Usain Bolt’s legendary victories. Go Wild brings this to life in a fresh, powerful way, giving us a strong, emotional connection with today’s generation.
INSPIRED BY THE HIGH
We conducted our biggest consumer study to date, speaking to over 10,000 people worldwide. One powerful insight stood out: people want sport to help them to be their true selves and express themselves freely. This realization led us to focus on the emotional highs of sport. Whether you’re a runner, a footballer, or just someone who loves being active, Go Wild is about celebrating that rush of energy and joy that makes you feel and perform at your best.
