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Let everyone know: there's a new KING in town. This football boot lives up to its name with the combination of non-animal-based K-BETTER™ upper material and GRIPCONTROL 3D structure on the medial side for enhanced ball control. A new KING doesn't come along every day, but there will always be a new KING. The rightful heir is here.

FEATURES & BENEFITS

TOUCH: K-BETTER™ for the signature KING touch, comfort, and durability
CONTROL: GRIPCONTROL 3D rib structure on the medial side with grippy print for enhanced ball control
COMFORT: ORTHOLITE® memory foam padding in the heel for improved comfort
The upper of the shoes is made with at least 20% recycled materials.

DETAILS

Width: Regular
Lightweight outsole with external heel counter, integrated stability spine, and conical metal screw-in studs
Fastener: Laces
Knitted low-cut slip-on construction ensures a comfortable fit
Heel type: Flat
Lightweight removable sockliner with NanoGrip technology keeps the foot from slipping inside the boot
Surface: Mixed and Soft Ground

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PRODUCT STORY

Let your touch do the talking with KING Platinum. Its smooth, leather upper delivers elite softness and refined touch, so the ball goes exactly where you want it. The tongue construction molds to your shape for a perfect fit, while an external heel counter keeps you stable. Underfoot, a lightweight Ortholite® sockliner cushions every step, and a PEBA outsole with conical studs gives you complete control over your movement. Soft feel. Total control. KING, in its purest form. This Limited Edition is a tribute to Eusébio, the legendary Pantera Negra, celebrating the 60th anniversary of his historic Ballon d’Or victory in 1965.

FEATURES & BENEFITS

TOUCH: The best touch is the one you don’t have to think about. KING’s leather upper is ultra-soft and responsive, shaping to your foot for a natural, refined feel on the ball
COMFORT: KING’s tongue construction molds to your shape, giving you a snug, comfortable fit
LOCKDOWN: External heel counter keeps you stable and supported, so you can focus on your touch, and not have to worry about your footing
The upper of the shoes is made with at least 20% recycled materials

DETAILS

Width: Regular
Fastener: Laces
Lightweight, reactive PEBA outsole built for both firm ground and articial turf
Conical studs with chromed effect
Lightweight Ortholite® sockliner keeps you comfortable from kick-off to final whistle. With 'Pantera Negra' gold print.
External heel counter provides stability and support, so you can focus on your touch

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The Deviate NITRO™ 4 Wide is built for speed on everyday runs. NITROFOAM™ delivers responsive energy return, while a breathable mesh upper and a PWRPLATE provide smooth propulsion and comfort with every stride.

FEATURES & BENEFITS

The upper of the shoes is made with at least 20% recycled materials.

DETAILS

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Closure: Laces
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Cushioning: Max
Average number of kilometres: 800 km
Heel-to-toe drop: 8mm
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PUMAGRIP performance rubber outsole designed for all-surface traction

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FEATURES & BENEFITS

The upper of the shoes is made with at least 20% recycled materials

DETAILS

Regular width
Rounded toe
Lace closure
Perforation details
BMW M Motorsport branding details
PUMA branding details

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FEATURES & BENEFITS

BREATHABILITY: Premium engineered knit material engineered for breathability and stretch, reinforced with PWRTAPE for durability and lockdown
NITROFOAM™: Innovative nitrogen-infused foam technology that uses premium raw materials to provide maximum energy return
PUMAGRIP: Outsole is made of durable rubber compound for multi-surface traction  
The upper of the shoes is made with at least 30% recycled materials.

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2025 SELF Magazine Sneaker Awards: Best for Everyday Racing & Road Running
Fit: Regular
Toe type: Rounded
Fastener: Laces
Heel type: Flat
Heel-to-toe drop: 10mm
Stack height 36mm / 26mm
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The upper of the shoes is made with at least 20% recycled materials.

DETAILS

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Fastener: Laces
Heel type: Flat
Inspired by the Bellof driving shoes, PUMA's first motorsport driving shoes from the mid 80's
Scuderia Ferrari and PUMA branding details

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PRODUCT STORY

The Flyer Lite 4 Running Shoes are built for everyday kilometres. Lightweight and responsive PUMALite foam cushions your stride, and a PROTREAD outsole helps provide traction and confidence on a variety of surfaces.

FEATURES & BENEFITS

PUMALite: Ultra-lightweight foam built for comfort
PROTREAD: Durable patterned outsole delivers multi-surface traction
The upper of the shoes is made with at least 30% recycled materials

DETAILS

Designed for: Running
Width: Regular
Closure: Laces
Runner type: Frequent
Pronation: Neutral
Cushioning: Medium
Average number of kilometres: 800 km
Heel-to-toe drop: 10mm
Built on a RUN PUMA performance last for a comfortable fit on the run

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PRODUCT STORY

A hint of shine, a lot of style. Metallic details and a clean PUMA Cat logo bring subtle sophistication to these everyday sneakers. Pair them with denim, joggers, or whatever matches your mood. SOFTRIDE cushioning helps keep every step feeling easy.

DETAILS

Width: Regular
Toe type: Rounded
Fastener: Laces
Supportive cage
Heel type: Flat
Zoned traction
Metallic PUMA Cat logo lace jewel

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PRODUCT STORY

The Axelion Refresh is a fresh new running shoe that takes the Axelion design language to the next level. The upper features a moulded saddle piece for added dimension and bold, exaggerated lacing. Plus, they're packed with support and will provide long-lasting comfort.

FEATURES & BENEFITS

SOFTFOAM+: Step-in comfort sockliner designed to provide soft cushioning thanks to its extra thick heel

DETAILS

Moulded saddle piece
TPU shank
EVA heel piece
PUMA Cat Logo on the toe
PUMA Wordmark on the heel

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Turn up the heat with high-waisted tights designed to keep up with your every move. Built with dryCELL to wick away sweat, a hidden waistband pocket for your essentials, and mesh inserts for breathability. Your new favourites for the gym and for rest days.

FEATURES & BENEFITS

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Stay active and stylish with PUMA joggers. Featuring dryCELL technology to keep you dry, a drawstring waistband for a custom fit, and side pockets for your essentials. Perfect for your everyday training sessions or casual outings.

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PRODUCT STORY

A tribute to tradition, the PSV Eindhoven 25/26 Home jersey proudly brings back the iconic five red stripes and four white stripes, honoring the club's rich history. Designed with modern performance technology, this jersey blends heritage with innovation, ensuring that fans and players alike can represent PSV in true style, both on and off the pitch.

FEATURES & BENEFITS

dryCELL: Highly functional materials draw sweat away from your skin and help keep you dry and comfortable during exercise
As part of the RE:FIBRE program, this garment is made of at least 95% recycled material from textile waste and other used materials

DETAILS

Fit: Regular
Main material: Double face jacquard
Neck: Crew neck
Short sleeves
Length: Regular
Club and PUMA branding details

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PRODUCT STORY

FEATURES & BENEFITS

BREATHABILITY: Premium engineered knit material engineered for breathability and stretch, reinforced with PWRTAPE for durability and lockdown 
NITROFOAM™: Innovative nitrogen-infused foam technology that uses premium raw materials to provide maximum energy return
PUMAGRIP: Outsole is made of durable rubber compound for multi-surface traction  
The upper of the shoes is made with at least 30% recycled materials.

DETAILS

2025 SELF Magazine Sneaker Awards: Best for Everyday Racing & Road Running
Toe type: Rounded
Fastener: Laces
Heel type: Flat
Heel-to-toe drop: 10mm
Stack height 36mm / 26mm
Recommended for: neutral pronators

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PRODUCT STORY

This special-edition Man City kit was created in collaboration with EA SPORTS FC to unlock a new level of City passion. It features our moisture-wicking dryCELL tech to help keep you cool when the action heats up.

FEATURES & BENEFITS

Made with 100% recycled material excluding trims & decorations
COMFORT: dryCELL sweat-wicking technology designed to keep you dry and comfortable
As part of the RE:FIBRE program, this garment is made of at least 95% recycled material from textile waste and other used materials

DETAILS

Fit: Regular
Neck: Crew
Short sleeves
Length: Regular
Official team branding details

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PRODUCT STORY

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FEATURES & BENEFITS

The upper of this shoe is made with at least 20% recycled materials
FIT: Soft lining combined with a multi-textured engineered knit adapts to your foot like a second skin, creating a snug, natural fit that keeps you locked in without feeling restricted
FIT: PWRTAPE at the midfoot keeps you locked in, adding stability without holding back movement
SKILL: Reengineered mesh layer with 3D grip zones and a GripControl Pro finish gives you more control on the ball when passing, dribbling, and finishing

DETAILS

Width: Regular
Toe type: Rounded
Fastener: Laces
Heel type: Flat
Stud shape and placement around the pivot point enable 360-degree freedom of movement needed for explosive direction changes
FG/AG: Suitable for use on firm natural surfaces and artificial grass

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PRODUCT STORY

Playmakers, unleash your creativity with FUTURE. In the upper, FUZIONFIT³ wraps the foot like a second skin, offering a snug, cushioned fit without limiting movement. And when you want to showcase your skill with the ball, a textured high-density synthetic layer with a GripControl Pro finish adds grip and control. With the all-new FLEXGILITY outsole for 360-degree agility, you can move between the lines and create without limits.

FEATURES & BENEFITS

FIT: FUZIONFIT³ upper uses elastic four-way stretch yarn, 3D Fuzionpods, and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints
SKILL: Textured high-density synthetic layer with a GripControl Pro finish for all the ball grip and control you need to create chances or finish them off with ease
MOVEMENT: With its circular stud layout and dual-density composition, the FLEXGILITY outsole is designed for agile 360-degree movement that keeps the opposition guessing
The upper of the shoes is made with at least 20% recycled materials.

DETAILS

Width: Regular
Fastener: Laces
Heel type: Flat
Lightweight removable sockliner with NanoGrip technology
Surface: Firm Ground

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PRODUCT STORY

This season, every detail screams AC Milan: the iconic Red & Black, flames on the stripes, the bold red crest, and enough heat to make any opposition sweat. The 25/26 AC Milan Home Kit is a modern interpretation of what the club’s founders imagined when they said: “Our colors will be red like flames and black like the fear we strike in our opponents.” Rossoneri, bring the heat.

FEATURES & BENEFITS

COMFORT: dryCELL sweat-wicking technology designed to keep you dry and comfortable
RE:FIBRE: Contains at least 95% recycled textile waste and other used materials made of polyester

DETAILS

Regular fit
Short sleeves
Crew neck
Curved mesh side and underarm panels
Mesh shoulder panel
AC Milan badge placed on left chest
PUMA Cat Logo placed on right chest