FENTY x PUMA
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This is FENTY x PUMA – an exclusive collaborative line designed and creative directed by Rihanna. Since 2015, FENTY x PUMA has pushed the boundaries of fashion and sport, reimagining classic silhouettes through Rihanna’s personal design language and creative treatment.
The newest FENTY x PUMA Avanti by Rihanna is reinvented with premium leather, touches of gold, and retro gum soles. Inspired by football legends, this Avanti is worn by Romeo Beckham and many others in the latest FENTY x PUMA campaign.
Scroll to shop the full range of FENTY x PUMA sneakers and FENTY x PUMA shoes and sign up for PUMA emails to stay in the loop on more coming soon from PUMA and FENTY by Rihanna.
Welcome to the world of FENTY x PUMA x SMURFS. This new collection is inspired by the upcoming film Smurfs featuring Rihanna as the iconic Smurfette, only in theatres July 18th. This collection for adults and kids alike includes knits depicting the Smurf Village, an all-over print of the Smurfs on their Parisian adventure, multiple custom collab logos, and a new iteration of the Avanti. Here, it’s all about the little things.