Welcome to PUMA x Koché, a collection rooted in the protective and restorative properties of stones. Designed around soft colours and vintage styles, the collection offers varied textures with quirky details that make for outfits that are sure to catch people’s attention. You don’t wear these pieces to get attention, however: you chose them to project your aura onto your community. Your inner feline protects its pack. PUMA and Koché draw on the transformative power of stones as the central source of inspiration for their second collaboration. Their collection pulls colours and textures from the natural world and transforms them into bold graphics and prints. Empowerment is central to the French brand’s mission and this collection is no exception. You’ll find items that are designed to serve fashion and function, with reversible items, like a windbreaker and shorts, that enable you to look your best and feel your best, prepared for anything.
Functionality and versatility are key to the designs in this collaboration, as the aim for PUMA x Koché is to provide an escape from the stresses of modern life with options that seek to calm and comfort the wearer. In the spirit of being restorative for your mind and accessible to everyone, the colours in this collection are warm and grounded in the elements of our planet. Meanwhile, each piece is made for a different climate and activity. Be versatile with how you dress and we will provide the accessories and clothes your need to feel brave and ready as you step out the door.