PUMA x Atelier New Regime
New Regime
Adventure awaits.
Atelier New Regime is the real deal. They got their start creating slogan tees before opening their flagship store in Montreal. For their debut collaboration with PUMA, Atelier New Regime takes their inspiration from motorsports: the materials, the aesthetics, and the riders themselves. With a bright orange color palette and performance-inspired design elements, the collection pays homage to riders’ willingness to continually push through physical and mental barriers in pursuit of that next level. It’s a collection that exists for the rider in us all.


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