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As a leading manufacturer of training and performance products, PUMA also develops apparel inspired by sports and cultural icons. PUMA's new collection ‘PUMA HEROES’ celebrates iconic designer Otl Aicher. A pioneer of graphic design, the late Aicher’s work has been influential in shaping many of the most important movements in contemporary culture – using pictograms instead of words to share messages. In honor of his 100th birthday, PUMA has launched a collection of products that reflect his vision and style. This clothing collection features models which embody the iconic designer’s creative spirit and sense of innovation, including graphics t-shirts, hoodies and pairs of shorts. Check out the entire collection below.