Today, everyone is a photographer. “Instant Photography” and its instant gratification has taken on new meaning since Polaroid first commercialized their instant camera in the 1940s. We now have cameras that can fit in our pockets, cameras that fly, and more places to view these photos than ever before. The reinvention of photography has changed the way we travel, share stories, interact with our friends, and capture moments. Through this PUMA x Polaroid collaboration, we will tell the story of how the photo industry has grown through reinvention.
First developed in 1987, the PUMA Running System, or “RS”, model has continually evolved, and is now entering the realm of casual wear. For 2018, PUMA gives the RS a future-retro makeover with a totally new model that draws inspiration from the past and lives in the future.