Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection. Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport, and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear. And summer vibes are in full effect with bold branding, daredevil detailing, and splashes of neon.
It’s a collection that’s born to ride – and ready to make waves.
Fair-weather friends – when it comes to footwear, we're okay with it. Strap in and toggle up to high trainer-style status. Make a big, bad leap into summer fun. To onlookers, they're bright and unique and fabulous (like you). To your feet they're insanely, ridiculously, over-the-top cool, light and comfortable. FENTY Avids deliver on colour combos, too.