Terms and Conditions of the PUMA Online Shop

§ 1 Operator of the PUMA Online Shop and the Validity of these General Terms and Conditions

The operator of the PUMA Online Shop and your contractual partner is PUMA Europe GmbH, PUMA Way 1, 91074 Herzogenaurach, Germany (hereinafter also referred to as “PUMA”, “we” or “our”). PUMA is registered at the Local Court Fürth, Germany, with company number HRB 14539. Further information about PUMA can be found in the Imprint.

These Terms and Conditions apply to the sale of merchandise on our website eu.puma.com (“Site”).

§ 2 Contract Closure, Governing LanguageClosure

2.1 Ordering process and contract closure regarding standard products

The presentation of our merchandise on our Site is a binding offer to conclude a contract. Choose the products you want to order by clicking on "Add to bag". This adds your chosen products to your basket. You can access your basket by clicking on the basket symbol on the upper right-hand side of the page (shopping bag). Here, you can change your choice of products any time before submitting your order by changing the number of items or clicking on "Remove" or "Edit" or simply by discontinuing your order. By clicking on "Checkout", you reach the next step of your order.

If you already have a customer account, you can now click the button “Sign in” and log in with your email address and password. If you don’t have a customer account, you may create a new customer account, or you can place an order without a prior registration. If you wish to place an order without creating a customer account first, you need to provide your name and contact details and select a shipping method. Required information is marked with an asterisk (*). Please fill in all the required fields with valid and correct information. If there is a deviating delivery address, this address must also be provided.

Via the button "Continue to payment method", you proceed to the next order step. Here, you can choose from the payment methods available to you. By clicking on "Continue to review & pay", you reach the final step of your order. Now, you can once again review your details and the chosen products as well as submit your binding order by clicking on "Buy Now". If there are any incorrect details, you can still correct them, before you click on “Buy Now”. Please note that you may edit your bag (products, amounts) at any time prior to placing your order by clicking the “Edit” link in the first checkout step.

Clicking the "Buy Now" button at the last stage of the ordering process issues an order for the products you have placed in the shopping bag and the contract is concluded. As soon as your order has been received by us and no later than 48 hours after reception of your order, you will receive an automatically generated order acknowledgement by email.

2.2 Governing language

The local language you chose in the order process is the governing language for your order. You can choose between your local language and English.

2.3 Storage of the contract text

We will store the contract text for a period of three years. Following the conclusion of the order process, the customer will receive an email containing the contract text. The customer will not be granted access to the contract text in any other way.

§ 3 End users, Order Volume, technical or typographical errors

PUMA only sells products through its Site to individual end users for personal use and not for reasons wholly or mainly in connection with their trade, business, craft or profession. Orders through this Site may only be placed for normal household volumes which may be limited for particular promotions or products. We reserve the right to decline or cancel an order if it exceeds normal household volumes. Pricing on any product(s) as is reflected on the Site may due to technical or typographical errors be incorrectly reflected and in such an event we may cancel respective order(s).

§ 4 Personalized Products

When offered in our Online Shop, you can personalize products to your own preference (“Personalized Products” in accordance with our Personalization Terms:.

For jerseys, you can add a name in the text field and any number up to 2 digits in the number field. Please note that some special characters and spaces may not be supported by our system.

You may not use, upload, copy, submit or publish any names or other text which incite violence, are threatening, defamatory, obscene, discriminatory, inflammatory, sexually explicit or otherwise offensive or unlawful; consist of/contain content protected by law, including the name of products, services, companies, organizations or events which belong to a third party; infringe third party trademarks or other intellectual property rights of third parties.

We reserve the right to reject any personalization in whole or in part if they fall into one of the above categories. We may do so directly during the personalization process or following your submission of the order by cancelling your order and providing you with a refund.

By placing your order for your Personalized Product, you confirm that any names or text you submit to us do not fall into any of the above categories. You grant us and our group companies a non-exclusive worldwide, sub-licensable right to use, reproduce, disclose and modify the names and texts submitted by you for the purposes of carrying out your order.

Please note: our custom jersey tool shows you a digital representation of your requested name/number combination. The image on screen is a preview and merely indicates how the real print may look like. Depending on your computer and browser, it may differ from the original print. Be assured, that the ordered jersey will be true to the original.

§ 5 Delivery, Delivery Charges and Restrictions

Information regarding delivery, charges and restrictions can be found at Delivery.

§ 6 Payment

All prices specified for merchandise on our Site already contain the relevant valid VAT.

We offer the following payment methods to ensure secure and convenient shopping:

  • VISA
  • MasterCard
  • Maestro
  • Apple Pay
  • PayPal
  • Bank Transfer (Payment in advance)
  • Payment by Invoice
  • Sofortüberweisung (Klarna)
  • iDeal
  • Przelewy24
  • Bancontact

Please note that we conduct a risk and fraud assessment in accordance with our Privacy Policy. Depending on the result this assessment, payment methods may be limited.

§ 7 Retention of Title

Until full payment has been received, the merchandise remains our property. This does not apply if your residence or habitual abode is in Hungary, Denmark, Sweden or Switzerland.

§ 8 Your legal right to cancel our contract

8.1 Legal cancellation right

Notice of withdrawal


Right of withdrawal

You have the right to withdraw from this contract within 14 days without giving any reason. The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the goods. To exercise the right of withdrawal, you must inform us

PUMA Online Shop, Customer Service, P.O. Box 21 04 44, D-50530 Cologne, Germany
Phone: +49 (0) 30 21 78 22 60, E-Mail: service@puma.com

of your decision to withdraw from this contract by an unequivocal statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model withdrawal form, but it is not obligatory. To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we shall reimburse to you all payments received from you, including the costs of delivery (with the exception of the supplementary costs resulting from your choice of a type of delivery other than the least expensive type of standard delivery offered by us), without undue delay and in any event not later than 14 days from the day on which we are informed about your decision to withdraw from this contract. We will carry out such reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement. We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest. You shall send back the goods or hand them over to

PUMA Online Shop
Eichenstrasse 10A / Tor 12
D-85445 Oberding, Germany

without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. We will bear the cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.




Model Withdrawal Form

PUMA Online Shop, Customer Service, P.O. Box 21 04 44, D-50530 Cologne, Germany
Phone: +49 (0) 30 21 78 22 60, E-Mail: service@puma.com

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods/for the provision of the following service:
- Ordered on (*) / Received on (*)
- Name of consumer(s):
- Address of consumer(s)
- Signature of consumer(s) (only if this form is notified on paper)
- Date

(*) Delete as appropriate.


8.2 Voluntary right of 30 days to return purchased goods

Independent of your statutory right of withdrawal, PUMA voluntarily offers you an additional right to return goods purchased in the PUMA online shop. Therefore, you may return goods without stating any reasons within 30 days from delivery, provided the goods are complete, unused and undamaged. To return goods free of charge, please use enclosed the postage-paid return labels. The timely dispatch of the goods is sufficient to meet the deadline.

You shall return the goods to:

PUMA Online Shop

Eichenstrasse 10A / Tor 12

D-85445 Oberding


We will carry out the reimbursement using the same means of payment as you used for the initial transaction. In any event you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.       

Your statutory rights, and particularly your right of withdrawal, remain unaffected by this voluntary right to return purchased goods.  

§ 9 Returns

9.1 Returns of Standard Products

We strongly advise you to use the following method of returning items. (You are not legally obligated comply with this method):
DHL: To return goods free of charge, use the supplied package return sticker. The package can be handed in at the nearest post office.
UPS: To return goods free of charge, use the supplied package return sticker and contact UPS directly to arrange a pick up time. Please ensure that the merchandise is packed and ready for dispatch and use the supplied UPS package return sticker.
DHL Express: In order to receive a free return label please contact our customer service with reference to the order number by phone or E-Mail.

If you choose another method of dispatch for your returns, you normally are responsible for the costs.

The address for returns is:
PUMA Online Shop
Eichenstrasse 10A / Tor 12
D-85445 Oberding

9.2 Returns related to Personalized Products

Specific stipulations apply for personalized products, because these are exclusively created for you. We, therefore, do not accept returns, except there is a product fault.
If your personalized product is faulty please contact our customer service via phone or via E-Mail (service@puma.com).

§ 10 Guarantee

Your legal guarantee claim period is 2 years and starts with receipt of the merchandise. During this time, we will eliminate all faults that fall under the legal guarantee obligation. You can demand either the elimination of the fault, or the delivery of a fault-free item, although the right to choose may be limited by the existence of legal prerequisites. If it is not possible to provide a replacement, you may choose to withdraw from the sales contract or to accept a discount. By the way, the legal claim for damages only applies to the replacement of damages not compensation/replacement for any failed attempts on your part to repair item. In the event of a fault occurring within 6 months of delivery, it is probable that the goods were already faulty when purchased. If the fault shows more than 6 months after delivery, the purchaser is responsible for proving that the fault was already inherent when the purchased object was delivered.

§ 11 Privacy Policy

All personal data is fundamentally treated in the strictest of confidence. Your personal data is used to enable the optimum handling of the order, to deliver the merchandise, and to provide services and to handle payments. For this purpose, we pass your data on to authorised service providers and, if necessary, to associated companies.

For the purpose of payment processing the necessary data is stored both on our server and on the servers of the companies we have authorized to handle payment processing.

In addition, data, for example, name, date-of-birth and address will be passed to financial information services for the purpose of checking your credit and credit worthiness.
We obtain information on your payment history and probability values based on mathematical and statistical processes and using address data from Deltavista GmbH, Freisinger Landstraße 74, D-80939 München.

As part of credit-worthiness checks we use probability data as well as your payment history. The probability data is based on mathematical and statistical processes which include address data as well as other information. Based on this information you will be offered a range of possible payment methods during the order process.

See our Privacy Policy for additional data protection information. The Privacy Policy is an integral part of these General Terms and Conditions.

§ 12 Applicable Law

German law applies subject to any mandatory provisions of the applicable law of your place of residence. The UN convention is thus excluded.

§ 13 Online Dispute Resolution

The European Commission provides an online dispute resolution platform, which can be found at http://ec.europa.eu/consumers/odr/. PUMA Europe GmbH is not obliged and willing to participate in dispute settlement proceedings before a consumer arbitration board.

§ 14 Provider Identification Details

PUMA Europe GmbH
PUMA Way 1
91074 Herzogenaurach

Registered Office: Herzogenaurach, Germany

Registered at Amtsgericht Fürth, HRB 14539

Managing Directors: Georg Stammen, Arne Freundt

§ 15 Contact

Email: service@puma.com