When PUMA CELL technology first arrived in 1998, it was revolutionary. Its hexagonal cells provided the optimal shape for stable cushioning, so you could move faster, stronger, smoother, bolder, better. 20 years later, we’re bringing CELL back. Presenting CELL Endura – a ‘90s silhouette resurrected in all its chunky glory for a new era of streetwise style. Elevate your street style from casual to cool in these funky, futuristic kicks, perfect for everyday wear and stable enough for a run. With cool colour blocking, platform height and a rugged lines, you’ll catch every onlooker’s eye.