ATELIER NEW REGIME is the real deal. They’re known for modern designs that incorporate the French-English cultural fusion of their stomping ground. The debut of PUMA x ATELIER NEW REGIME uses ATELIER NEW REGIME’s signature bright orange as a motif, with winterized elements and motorsport-inspired designs. It’s a collection steeped in the tradition of streetwear with a modern, polished aesthetic.
The classic track jacket gets a bold ATELIER NEW REGIME upgrade with a cool colour contrasting oversized branding and sleek, structured fit.