Central Saint Martins is a world-renowned arts and design college based in London. Created in collaboration with the college’s fashion students, PUMA x CENTRAL SAINT MARTINS is an innovative and eco-conscious collection for a more hopeful future. Imagine a world where humanity has to scavenge for resources. Interestingly, that was the inspiration behind the new PUMA FUTURE FASHION collection. But even though the graphics are inspired by water usage maps from Cape Town in South Africa, the design goes beyond just artistic inspiration: undyed materials are paired with fabrics that have been sustainably dope dyed or digitally printed in order to drastically reduce the water used to create this collection.
- Low boot
- Canvas upper
- Rubber midsole
- Rubber outsole
- PUMA Formstrip and other PUMA branding elements
- Graphics inspired by Cape Town water usage maps
- Sustainable materials and production