CELL is a child of the ‘90s. During the 1990s visible running technology boom, PUMA introduced the first iteration of CELL Technology for stable cushioning – with blow-molded TPU configured in a pattern of hexagonal cells. In 1998, two pinnacle models debuted: the CELL Endura and CELL Venom. The CELL Endura’s hexagons were structured for extra stability, while the CELL Venom’s were structured for extra cushioning. 20 years later, we’re bringing CELL back.