When PUMA CELL technology first arrived in 1998, it was revolutionary. Its hexagonal cells provided the optimal shape for stable cushioning, so you could move faster, stronger, smoother, bolder, better. 20 years later, we’re bringing CELL back. Presenting CELL Endura – a ‘90s silhouette resurrected in all its chunky glory for a new era of streetwise style.
This new iteration repurposes the CELL Endura as an everyday sneaker for the streetwear crowd. The CELL cushioning technology that made the original so beloved is still there, while strong visual accents such as the colour-split leather upper increase these kicks’ style credentials.