LA-based ready-to-wear label Rhude brings a dualistic approach to menswear, employing minimalist aesthetics while
simultaneously re-contextualizing the streetwear genre. For his first collaboration with PUMA, Rhude Creative Director,
Rhuigi Villaseñor, embraces the brand DNA – employing classic suiting techniques, unexpected patterns, and pops of
color into unisex separates and footwear. PUMA’s logos are celebrated through Rhude’s unique take on iconography.