INFUSING CONTEMPORARY STREETWEAR WITH AFRICAN HERITAGE
Inspired by authenticity, Daily Paper infuses contemporary streetwear with the African heritage of its creators. Founded in 2010, the Amsterdam-based menswear brand showcases their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. The debut of PUMA x DAILY PAPER takes its design inspiration from the Maasai cricketers. Styles from the PUMA archives are reinvented with cutlines, colorblocking, and pattern trims that reflect the Maasai people and their rich history on the pitch.